Project Title: Milk
Concept / Issue: How drinking Milk isn’t as good for you as the media makes it seem.
Aesthetic Summary: Eye catching color pallet that stays consistent through out the whole thing. 8 pages, 8.5″ X 5.5″.
Art: Few images, Mostly color vector shapes, Typeography & cow print
Copy: Informative information about the dangers and effects of drinking milk/
Color Scheme: Teal,Orange, Yellow, Pink & Red.
Typefaces: Impact- may change
Layout Notes:
References & Inspiration (at least 3-5 sources): haven’t found all of them yet, so far procon.org
Dimensions:8.5″ X 5.5″
Page Count:8
Substrate: 30lb bond paper
Binding: saddle-stich with staples
Print Run: 10?
Budget: Depends on how many copies
Additional Notes: Informative anti – milk broucher/booklet that will hopefully educate the reader on the misleading benefits of milk.
PRINT PRODUCTION FOR DESIGNERS 